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  "map_content": "the ultimate problem is that ads are not sustainable for businesses\r\n\r\nX - 50% of ad partners pulled out during acquisition\r\n\r\nReddit - now charging for their API, users respond with huge backlash\r\n\r\nTwitch - losing top talent due to restrictive promotions in favor of on-platform advertisements\r\n\r\nBusinesses are trying to find new sources of revenue because advertising does not work and does not last long term. Many companies had a \u201cgrow now, profit later\u201d mindset. They tacked on ads as an afterthought. \r\n\r\nOn the other side, regular people don\u2019t like micro transactions. Feels like death by 1000 cuts. They want to pay for something when they feel there is value.",
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