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  "map_content": "In March 2020, during the week the world shut indoors, Twetch's daily post count hit a number nobody had predicted. People who had nothing to do suddenly had time to write. The cost of posting kept the signal higher than it had any right to be during a period when every other platform was drowning in noise. Three years on this chain is the right denominator. The first year was a proof of concept; the second was attrition; the third is conviction. The cost model is right and the data is indeed there.",
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